Hi, I’m
Negar
Yaghoobi
As a Consumer Engagement Strategist specializing in educational and wellness solutions, I help companies bridge the gap between product purchase and active user engagement. With a track record of enhancing user adoption and retention, I’ve empowered over 20 startups and companies to create engaging and successful products.
I’m a two-time entrepreneur who exited my first business in 2017, serving over 700,000 customers in the B2C market. My second startup evolved into a clinical research project focusing on a Digital Vitamin for Subclinical Anxiety.
Leveraging my entrepreneurial expertise and deep understanding of user behavior, I develop tailored strategies that ensure your product not only reaches your audience but truly resonates with them.
Let’s Start with a Conversation
Let’s begin with a conversation where you share your product’s story and the challenges you’re facing with user engagement. I bring an entrepreneurial mindset and expertise in consumer behavior, while my skilled team in UX, UI, and AI contributes unique insights.
Together, we’ll analyze key data to develop a tailored strategy aimed at maximizing user engagement and retention. I’ll oversee the implementation of this strategy to ensure it brings about positive change. In the end, we’ll build reliable systems to keep your product moving forward in the right direction, continuously engaging your end-users effectively.
Beyond defining features, we focus on validating and enhancing the user experience to make sure it truly resonates with your target audience.
Let’s Start with
a Conversation
Let’s begin with a conversation where you share your product’s story and the challenges you’re facing with user engagement. I bring an entrepreneurial mindset and expertise in consumer behavior, while my skilled team in UX, UI, and AI contributes unique insights.
Together, we’ll analyze key data to develop a tailored strategy aimed at maximizing user engagement and retention. I’ll oversee the implementation of this strategy to ensure it brings about positive change. In the end, we’ll build reliable systems to keep your product moving forward in the right direction, continuously engaging your end-users effectively.
Beyond defining features, we focus on validating and enhancing the user experience to make sure it truly resonates with your target audience.
Product Portfolio
Here you can read about the products we worked on.
Elva ai
Challenge: Elva is an AI-powered dental management platform struggling with low user engagement among front desk staff. Although clinics purchased Elva, staff perceived it as a threat to their jobs rather than a supportive tool—leading to limited adoption and impact.
Strategic Approach:
- In-Depth User Research: Conducted interviews and data analysis to identify the root causes of staff fears and misconceptions.
- Experience & Messaging Redesign: Shifted the narrative from “replacement” to “augmentation,” refining Elva’s interface and communication materials to emphasize how it streamlines work and enhances staff roles.
- Collaborative Stakeholder Alignment: Partnered with clinic management, engineers, and designers to develop training that showcased Elva’s benefits in everyday tasks—building confidence and buy-in among team members.
- User Engagement Roadmap: Created a clear roadmap for sustained user engagement, detailing follow-up support, feedback loops, and feature enhancements informed by ongoing analytics.
Outcome: By reframing Elva’s value proposition and creating a targeted engagement strategy, user interaction increased by 40%, adoption improved significantly, and overall customer satisfaction rose—paving the way for longer-term retention and growth.
The Colorful Post
Challenge: Initially presented as a traditional, informative publication for teen mental health, The Colorful Post suffered from minimal readership. Teens—accustomed to social media–style content—found the old-school format unappealing, leading to extremely low engagement.
Strategic Approach:
- User Research & Insights
Conducted interviews and focus groups to uncover why teens weren’t engaging and what formats they found most compelling. - Experience & Messaging Redesign
Transformed static articles into an interactive magazine, weaving science-backed research into hands-on activities and short, story-driven reads. - UX/UI Design & Implementation
Partnered with design and content teams to create a fresh, social media–inspired layout, ensuring each page felt both visually appealing and easy to navigate. - User Engagement Strategy
Developed a roadmap focused on consistent content updates, themed storytelling, and ongoing feedback loops to keep the format dynamic and relevant.
Outcome: By reimagining the publication into a vibrant, interactive experience that aligns with teens’ media habits, The Colorful Post saw a significant boost in reading rates and overall engagement—successfully turning mental health education into an enjoyable, go-to resource for young audiences.
Mental Healthflix
Challenge: Originally structured as a standard, lecture-style course for mental health, Mental Healthflix struggled to engage its youth audience. This “school lecture” format felt disconnected from daily realities, making it difficult for students to integrate crucial wellness lessons into their everyday lives in a natural, enjoyable way.
Strategic Approach:
- User Research & Insights: Conducted in-depth interviews and surveys to uncover why traditional lectures weren’t resonating and to identify what type of content would truly engage young users.
- Experience & Messaging Redesign: Shifted from a rigid, classroom-like format to a “streaming” experience—where users explore movies, animations, music, podcasts, books, poems, social media shorts, and interactive activities relevant to topics like goal setting, breakups, burnout, and decision-making.
- UX/UI Design & Implementation: Partnered with designers, developers, and content creators to create an intuitive interface that blends entertainment and education, encouraging ongoing exploration.
- User Engagement Roadmap: Established a dynamic plan focused on continuous content updates, gamification elements, and user feedback loops—ensuring the platform remains fresh, relatable, and highly engaging over time.
These are just a few of our highlights…