Let’s Start with a Conversation
We start with a conversation where you share your product story. I bring entrepreneurial expertise and a deep understanding of user behavior, while my skilled team in UX, UI, and AI contributes their unique insights. Together, we analyze the right data to develop a strategy that maximizes your product’s chances of success. Beyond defining features, we validate the user experience to ensure it’s engaging and resonates with your target audience.
Product Portfolio
Here you can read about the products we worked on.
Joyi: Stress Management for Teens
Problem: Teens often face anxiety that affects their well-being but isn’t clinically diagnosable. Existing solutions lacked the engagement needed to keep them motivated to manage stress effectively. A more personalized, engaging approach was needed.
Solution: We created Joyi, a mobile app where teens help a virtual friend manage stress through bite-sized, interactive lessons. These lessons teach both instant stress-relief techniques and long-term anxiety prevention in a playful, relatable way.
Our Contribution:
- Ideation & Strategy: Conducted comprehensive research and brainstorming to create a concept that addresses the unique learning needs of teens.
- Design: Developed a personalized, engaging interface.
- Content Creation: Produced actionable, bite-sized lessons.
- Development & Implementation: Built and launched the app, ensuring seamless performance across devices.
Joyi makes anxiety management a fun, educational journey for teens.
The Colorful Post
Problem:
Teenagers in North America spend an average of 7 hours daily on screens, yet their mental health literacy is low. An engaging, screen-free solution was needed to improve mental health education among youth.
Solution:
We developed an engaging magazine for teenagers featuring relatable characters and a long-term content strategy. The magazine is gamified and based on scientific research related to subclinical anxiety, providing informative and captivating mental health education without screens.
Our Contribution:
- Ideation: Researched and brainstormed to create a concept that enhances teenagers’ mental health literacy.
- Design: Developed an appealing magazine layout, ensuring it is engaging.
- Content Creation: Created a content strategy with relatable characters and gamified elements based on scientific research.
- Development: Managed the process from ideation to the final product, ensuring cohesiveness and effectiveness.
- Market Strategy: Launched a successful crowdfunding campaign to test and validate product-market fit.
Little Joys Agenda
Problem:
There is a need for a mobile app that incorporates healthy, positive activities into daily life in an engaging way, rather than feeling like another personal development task.
Solution:
We developed a mobile app for iOS and Android that acts as a calendar, featuring a daily joyful event connected to global cultural happenings. The app includes a journaling feature for planning and reflecting on meaningful acts.
Our Contribution:
- Ideation: Conducted research and brainstorming to generate and validate innovative ideas.
- Design: Created an engaging UI and UX for a visually appealing, user-friendly app.
- Content Creation: Curated joyful events aligned with worldwide cultural events.
- Feature Development: Integrated journaling for planning and reflecting on daily acts.
- Development: Built the app for iOS and Android, ensuring smooth performance.
- Launch Strategy: Conducted a product-market fit analysis and executed a go-to-market strategy for a successful launch.
AstroMind
Problem:
People wanted an app that was both entertaining and beneficial for self-awareness, offering more than just fun.
Solution:
We developed AstroMind, combining quick personality quizzes with AI-powered daily horoscopes personalized from user responses. It’s not just about astrology—it’s about you and your unique vibe, offering both entertainment and value.
Our Contribution:
- Ideation & Strategy: Conceptualized an app blending fun with self-awareness.
- Design: Created a playful, intuitive interface.
- Content Creation: Developed engaging personality quizzes.
- Development & Launch: Built the app and implemented AI for personalized horoscopes, ensuring a smooth launch across platforms.
Mental Healthflix
Problem:
Traditional methods of teaching mental health education often fail to engage youth, making it difficult to incorporate learning into their daily lives in a way that feels enjoyable and entertaining.
Solution:
We developed a subscription-based platform, similar to Netflix, designed to make mental health education as engaging as popular entertainment. The platform offers a diverse collection of content, including movies, animations, music, podcasts, books, poems, social media shorts, workbooks, and activities. Unlike traditional platforms, our categories are based on mental health topics such as goal setting, breakups, burnout, and decision-making, ensuring that users can find relevant content tailored to their specific needs.
Our Contribution:
- Ideation: Conducted extensive research and brainstorming to create an innovative approach to mental health education.
- Design: Developed an intuitive UI and UX to make the platform user-friendly and visually appealing.
These are just a few of our highlights…