Product Engagement Portfolio

Elva ai

Challenge: Elva is an AI-powered dental management platform struggling with low user engagement among front desk staff. Although clinics purchased Elva, staff perceived it as a threat to their jobs rather than a supportive tool—leading to limited adoption and impact.

Strategic Approach:

In-Depth User Research: Conducted interviews and data analysis to identify the root causes of staff fears and misconceptions.
Experience & Messaging Redesign: Shifted the narrative from “replacement” to “augmentation,” refining Elva’s interface and communication materials to emphasize how it streamlines work and enhances staff roles.
Collaborative Stakeholder Alignment: Partnered with clinic management, engineers, and designers to develop training that showcased Elva’s benefits in everyday tasks—building confidence and buy-in among team members.
User Engagement Roadmap: Created a clear roadmap for sustained user engagement, detailing follow-up support, feedback loops, and feature enhancements informed by ongoing analytics.

Outcome: By reframing Elva’s value proposition and creating a targeted engagement strategy, user interaction increased by 40%, adoption improved significantly, and overall customer satisfaction rose—paving the way for longer-term retention and growth.

Joyi: Transforming Subclinical Anxiety Support for Teens

Challenge: Joyi is a clinically validated stress-management app adopted by 17 schools and colleges to help students cope with subclinical anxiety. Despite its credible clinical backing and institutional support, user engagement lagged because students perceived Joyi more as an instructor than a supportive companion.

Strategic Approach:

User Research & Insights: Conducted targeted interviews and surveys, revealing that students wanted a companion on their wellness journey—not an “instructor.”
Experience & Messaging Redesign: Shifted from a purely analytical interface to one driven by storytelling and student-centric messaging, reframing students as partners rather than customers.
Collaborative Stakeholder Alignment: Integrated Joyi into relevant courses and facilitated co-creation sessions, where students actively contributed to feature enhancements and app iterations.
UX/UI Design & Implementation: Worked closely with Joyi’s product and engineering teams to optimize the user interface and streamline the development process, ensuring each design change aligned with the student’s needs.
User Engagement Roadmap: Developed a clear, data-informed roadmap detailing ongoing support, feedback loops, and continuous improvements to maintain engagement and foster community ownership.

Outcome: By humanizing the app experience, collaborating on design, and inviting students into the co-creation process, Joyi boosted overall user adoption by 55%, reinforcing its position as a trusted, student-oriented partner in stress management.

AstroMind: Elevating Personalized Daily Insights

Challenge
AstroMind was initially designed to offer serious personality quizzes and detailed diagrams for daily self-improvement insights. However, through comprehensive user research, the team discovered that most people sought personal development and entertainment in one seamless experience—prompting a shift in approach to make the app feel more “horoscope-like” without sacrificing its deeply personalized nature.

Strategic Approach:

User Research & Discovery
Analyzed feedback indicating that users wanted engaging, lighter-toned insights rather than purely data-heavy reports.
Redefined Experience & Messaging
Infused a playful, horoscopesque aesthetic into the interface, while keeping the personalization engine robust—drawing on thousands of personality questions.
UI/UX Design & Implementation
Collaborated with designers, developers, and product teams to bring the new vision to life—resulting in an intuitive interface that feels entertaining yet informative.
User Engagement Roadmap
Established a feedback-driven plan to continuously update features, refine insights, and release new content that keeps users inspired and invested.

Fun and Play Card Deck

Problem: Families often struggle to spend meaningful, screen-free time together. Kids and parents may have a great product in front of them, but if the activities aren’t engaging enough, they won’t form the habits needed to strengthen their connection.

Solution: We created a highly engaging, screen-free card deck designed to spark daily bonding between parents and children in elementary and middle school. Each card offers a quick, activity-filled bingo grid that only takes about 10 minutes to complete. By making the experience both simple and fun, we encouraged consistent use, ensuring that families not only purchase the product but genuinely integrate it into their daily routines.

Our Contribution:

Engagement-Centered Ideation: Identified the need for brief, varied activities that keep kids engaged and excited each day. Through research and iterative brainstorming, we validated concepts that motivate regular family interaction.
Experience & Curriculum Design: Crafted a user-friendly layout and delightful storytelling elements. Developed a curriculum of 540 unique mini-activities that balance entertainment with light educational value, ensuring families look forward to drawing a new card every day.
Sustainable User Habits: Ensured the deck isn’t just a one-time novelty. By offering easy, low-barrier activities, we fostered a daily habit that leads to long-term adoption and satisfaction.
Market-Ready Launch Strategy: Guided product-market fit analysis and devised a go-to-market plan, ensuring that when families discover the deck, they understand how it enhances their lives and remain engaged long after the initial purchase.

Little Joys Agenda

Problem: There is a need for a mobile app that incorporates healthy, positive activities into daily life in an engaging way, rather than feeling like another personal development task.

Solution: We developed a mobile app for iOS and Android that acts as a calendar, featuring a daily joyful event connected to global cultural happenings. The app includes a journaling feature for planning and reflecting on meaningful acts.

Our Contribution:

Ideation: Conducted research and brainstorming to generate and validate innovative ideas.
Design: Created an engaging UI and UX for a visually appealing, user-friendly app.
Content Creation: Curated joyful events aligned with worldwide cultural events.
Feature Development: Integrated journaling for planning and reflecting on daily acts.
Development: Built the app for iOS and Android, ensuring smooth performance.
Launch Strategy: Conducted a product-market fit analysis and executed a go-to-market strategy for a successful launch.

Automated Journal Planner Creation

Problem: Developing hundreds of printable annual planners for different target audiences was cost-prohibitive.

Solution: We created an intelligent service that enables the company to design just one page of the journal, with the rest generated automatically. This produces 12 printable and fillable monthly planners for each product, drastically reducing costs.

Our Contribution:

Ideation & Strategy: Conceptualized a cost-effective solution for scalable journal design.
Design & Implementation: Built a system to automate journal creation based on a single-page design.
Market Testing: Validated the product’s success through market testing.

Stress Coping Stickers

Problem: An organization needed a practical, accessible, and engaging solution to help individuals manage their stress. They wanted a tool that would act as a quick, easy-to-use reminder of effective coping mechanisms, so people could remember what to do when they feel anxious.

Solution: We created vibrant stickers featuring stress-relief techniques like breathing exercises and grounding methods. Designed for personal devices, these stickers act as colorful, positive reminders to practice self-care throughout the day.

Our Contribution:

Ideation & Strategy: Researched and brainstormed the most effective, engaging coping mechanisms.
Design: Created visually appealing, attention-grabbing stickers.
Implementation: Managed the project from concept to production.

These stickers offer a simple, accessible solution for daily anxiety management.

Helper Bears

Problem: An organization focused on digital literacy education for seniors faced the challenge that one-hour weekly sessions were insufficient for effective learning. Seniors needed a complementary resource to reinforce and practice their newly acquired digital skills.

Solution: We designed and developed engaging activity books tailored for each class session. These books serve as practical tools for seniors to practice everything they learned during their classes. The activity books are both printable and fillable on laptops and tablets, ensuring accessibility and convenience.

Our Contribution:

Ideation: Conducted comprehensive research and brainstorming to create a concept that addresses the unique learning needs of seniors.
Design: Developed user-friendly and visually appealing activity books, ensuring they are easy for seniors to navigate and understand.
Content Creation: Created practical and relevant exercises reinforcing class teachings, enhancing the learning experience.
Development: Produced printable versions and digital fillable formats for use on laptops and tablets, ensuring flexibility in how the resources can be used.

The Colorful Post

Challenge: Initially presented as a traditional, informative publication for teen mental health, The Colorful Post suffered from minimal readership. Teens—accustomed to social media–style content—found the old-school format unappealing, leading to extremely low engagement.

Strategic Approach:

User Research & Insights
Conducted interviews and focus groups to uncover why teens weren’t engaging and what formats they found most compelling.
Experience & Messaging Redesign
Transformed static articles into an interactive magazine, weaving science-backed research into hands-on activities and short, story-driven reads.
UX/UI Design & Implementation
Partnered with design and content teams to create a fresh, social media–inspired layout, ensuring each page felt both visually appealing and easy to navigate.
User Engagement Strategy
Developed a roadmap focused on consistent content updates, themed storytelling, and ongoing feedback loops to keep the format dynamic and relevant.

Outcome: By reimagining the publication into a vibrant, interactive experience that aligns with teens’ media habits, The Colorful Post saw a significant boost in reading rates and overall engagement—successfully turning mental health education into an enjoyable, go-to resource for young audiences.

Brightamins

Problem: Getting kids to take their multivitamins in the morning was a challenge for parents, leading to frustration. A solution was needed to make this task fun and engaging for kids, reassuring for parents, and educational.

Solution: We created a monthly advent calendar product that provides a daily dose of vitamins with a gamified comic and a short educational lesson. This makes the routine enjoyable for kids and stress-free for parents.

Our Contribution:

Ideation: Researched and brainstormed to create a concept combining fun, education, and health.
Curriculum Development: Created a 12-month educational curriculum with engaging daily lessons.
Design: Developed child-friendly designs with illustrated characters and gamified storytelling.
Development: Managed the process from ideation to final product realization.
Market Strategy: Developed an MVP and tested it with 50 families to gather feedback and refine the product for launch.

Teenpreneurs Mental Support Program

Problem: Teenagers are increasingly joining the startup culture due to technological advancements. However, they often lack the mental resilience and skills needed to manage the challenges of running a startup and succeeding.

Solution: We created a program to support teenage entrepreneurs, addressing 16 common challenges like rejection, work-study balance, procrastination, and burnout. Each module includes practical tools like AI-powered apps, digital resources, and activities for individual and group use.

Our Contribution:

Ideation: Researched mental health challenges of teenage entrepreneurs to develop a support program.
Curriculum Development: Created 16 modules with diverse tools and resources for teens.
Design: Developed a user-friendly interface for digital and printable resources.
Development: Managed the process from ideation to product completion, ensuring cohesion and effectiveness.
Launch Strategy: Executed a strategic launch plan with testing and feedback to ensure market readiness.

Mental Healthflix

Challenge: Originally structured as a standard, lecture-style course for mental health, Mental Healthflix struggled to engage its youth audience. This “school lecture” format felt disconnected from daily realities, making it difficult for students to integrate crucial wellness lessons into their everyday lives in a natural, enjoyable way.

Strategic Approach:

User Research & Insights: Conducted in-depth interviews and surveys to uncover why traditional lectures weren’t resonating and to identify what type of content would truly engage young users.
Experience & Messaging Redesign: Shifted from a rigid, classroom-like format to a “streaming” experience—where users explore movies, animations, music, podcasts, books, poems, social media shorts, and interactive activities relevant to topics like goal setting, breakups, burnout, and decision-making.
UX/UI Design & Implementation: Partnered with designers, developers, and content creators to create an intuitive interface that blends entertainment and education, encouraging ongoing exploration.
User Engagement Roadmap: Established a dynamic plan focused on continuous content updates, gamification elements, and user feedback loops—ensuring the platform remains fresh, relatable, and highly engaging over time.

Teen Mental Health Triage App

Problem: Traditional mental health screenings often seem boring to teenagers, leading to low participation rates. A more engaging solution was needed to improve the screening process for teen mental health.

Solution: We created a gamified mobile app that transforms mental health screening into an engaging experience. A character interacts with users, asking triage questions in a chat format. NLP technology analyzes these conversations for deeper insights, and the results, with smart notes, are sent to a counselor for review. This app supports ongoing mental health screening for teens.

Our Contribution:

Ideation: Researched and developed an innovative approach to teen mental health screening.
Design: Crafted an appealing UI and UX for a user-friendly, engaging environment.
Gamification: Incorporated gamified elements to make the process interactive and enjoyable.
NLP Integration: Implemented NLP to analyze conversations and offer insightful data.
Development: Managed the entire process from ideation to final app, ensuring effectiveness.

Kidpreneur Educational Kit

Problem: Traditional methods for teaching kids entrepreneurship, such as the classic lemonade stand, are outdated and fail to provide a comprehensive learning experience. There was a need for a more engaging and educational alternative.

Solution: We developed a complete educational kit that allows kids to create and run a slime-selling business. The kit includes everything needed to get started, from materials and educational resources to planning and marketing tools. This hands-on approach provides kids with a fun and practical way to learn the fundamentals of entrepreneurship.

Our Contribution:

Design: Developed an intuitive and child-friendly UI and UX for the educational materials and planning tools included in the kit.